Kokuyo Design Award 2021: Making things from the perspective of the people who use them!

Deadline: October 19, 2020 00:00 (CEST)|
Apply here
Eligibility: The competition accepts entries from any corporation, individual, or group regardless of their age, sex, occupation, or nationality

Kokuyo Design Award 2021

The Kokuyo Design Award is an international competition for user-centric product design, where the best of the best are actually put on the consumer market.

Kokuyo Design Award started in 2002 and has gained the position of an international competition that aims to make commercial products from the entries.

From the award-winning artwork in the past, a total of 19 entries have gone from the contest to the market. A number of excellent works will also be created in the future.

By making them into products, innovative designs that have never been seen before will spread across the world.

This year’s theme is ‘Post-Normal’

The world became new while we were totally unprepared for it. Before we are given time to think carefully about things, what we like, dislike, agree with, disagree with, our once-familiar everyday life continues to change.

So we try to catch up with the changes, and in our rush many ideas spring up and disappear.

What’s important in product design now is to try to face the things around us anew. To take a deep look at the value of continuing to be lastingly and broadly loved.

To end not only with an idea, but to think through every detail, to be persistent, and give shape to a product.


  • Grand Prize (1 Winner): ¥2,000,000.
  • Merit Award (3 Winners): ¥500,000.
  • Entrants will make a presentation at the final judging in Tokyo (March 13, 2021). The contest organizer will pay full expenses incurred by participants for travel and lodging.

Reference: https://www.kokuyo.com/en/award/

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